Twig & Twine
Twig & Twine is a playful children’s craft box brand designed to inspire creativity through hands-on making and joyful, nature-inspired design.
Eleanor Wilton
Brand Designer
Brand Identity Illustration Packaging Design
2025
Brief
Twig & Twine is a children’s craft box brand designed to spark creativity, curiosity, and hands-on learning. The project explores how playful illustration, thoughtful typography, and a joyful visual system can come together to create a brand that feels engaging, welcoming, and trusted by both children and parents.
Challenge
Children’s craft brands often struggle to balance playful creativity with clarity and consistency across packaging and supporting materials.
Solution
A joyful, story-led visual identity that combines playful illustration with a clear, flexible system designed to engage children and reassure parents.
More Work
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