Wags & Wellies
A friendly dog walking and pet sitting brand built on trust, loyalty, and lots of wagging tails.
Emma Evans
Brand & Digital Designer
Brand Identity Website Design Social Media Templates
2025
Brief
Wags & Wellies required a visual identity and digital presence that reflected a high level of care, warmth, and reliability. The goal was to create a brand that feels personable and approachable while remaining polished and professional, helping the business communicate trust and consistency across both digital and physical touchpoints.
Challenge
Small pet care businesses often rely on informal branding, making it difficult to stand out or communicate professionalism. The challenge was to design a brand and website that felt friendly and characterful without appearing amateur, while ensuring the visual identity could scale across a website and social media content.
Solution
A warm, character-led brand identity supported by a clear and consistent visual system. The project included a custom logo, colour palette, and illustration style, alongside a clean, easy-to-navigate website. Social media templates were designed to help maintain brand consistency on Instagram while allowing flexibility for regular content updates.
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